The challenge: missed service opportunities and underutilized workshop capacity
In the fast-moving world of automotive retail, speed and relevance in customer communication are critical, especially post-sale. ASV, a leading Mercedes-Benz, Smart and Dongfeng dealership, recognized the need for more targeted, timely outreach to its service customers. Previously, their teams lacked a direct way to engage specific clients at the right moment, leading to missed service opportunities and underutilized workshop capacity.
The solution: custom SMS functionality in WEBSOLVE Pitstop
To address this, WEBSOLVE delivered a tailor-made functionality within Pitstop, their flagship post-sale automation platform. The new feature allowed ASV to manually send personalized SMS messages to select customers directly from the customer profile view. This lightweight but powerful addition was designed to integrate seamlessly into ASV's daily workflows and existing DMS environment.
Execution: from idea to implementation in five days
The project moved from idea to implementation in under five business days. Working closely with ASV, the WEBSOLVE team developed the feature based on dealer feedback and real-time operational needs. Key priorities included:
- Minimal training effort for staff
- Full compatibility with DMS data
- Rapid deployment and brand-compliant design
The end result: a working, field-tested SMS tool, fully embedded in ASV's aftersales processes.
Impact: laser-targeted communication at the right moment
The new feature empowered ASV's team to send laser-targeted messages, such as personalized service invitations or loyalty prompts, at precisely the right moment. Early outcomes included increased booking conversions and faster customer response rates.
What made the difference wasn't just the technology, but the speed and partnership mindset behind it.
"What I find remarkable about WEBSOLVE is their can-do mentality. Within five working days, they had a fully functional SMS solution live, tailored to our audience, our feedback, and integrated with our DMS."Joep Rooijmans, ASV
About WEBSOLVE Pitstop
WEBSOLVE Pitstop automates aftersales engagement through personalized, data-driven communication, including service reminders, recall alerts, and loyalty campaigns. Fully integrated with your DMS, it drives workshop traffic while reducing manual effort.