National consistency. Local relevance.
Connecting centrally coordinated campaigns with local execution, CRM-based targeting and useful follow-up information.
National-to-local marketingConnected data & intelligence
Read the case study Technology partner forautomotive national sales companies
Stronger sales. Lasting loyalty. Across your national network.
WEBSOLVE connects central CRM data with dealer systems and day-to-day workflows. Roll out brand-compliant lead, campaign and retention programmes, give dealers tools they want to use, and measure execution across the network.
A 30-minute conversation with a senior specialist.
Expertise
Bridge the gap between national strategy and local execution.
Across the customer lifecycle, from the first enquiry to the next purchase, we help the NSC and its dealer network work towards the same measurable outcomes.
WEBSOLVE works with your existing CRM and dealer systems to make customer strategy operational across the retail network. It does not replace either.
- 01
Lead follow-up & conversion
Connect lead handling, follow-up and customer communication across the dealer network so more opportunities become meaningful conversations.
- 02
Retention & aftersales
Use customer, vehicle and service data to make aftersales communication more relevant and support retention and repeat purchase.
- 03
National-to-local campaigns
Set the direction centrally and execute through every dealer, with the flexibility to stay locally relevant within your brand standards.
- 04
Connected data & intelligence
Bring CRM, DMS and customer signals together, applying analytics and AI to identify opportunities and support better decisions.
- 05
Measurable execution across the network
See how national strategy is executed at network, regional, dealer-group and individual-dealer level, with relevant results returned to your central CRM.
Client work
See what changes in practice.
Reconnecting with leads that had gone quiet.
57% 72% Lead contact rate
Automated follow-up let unreachable prospects arrange contact, and a second flow re-engaged leads that had not progressed to a showroom visit. Contact rate, not sales conversion.
Customer journeys & conversion
Read the case study 
From fragmented service signals to one connected forecast.
Combining vehicle, service, contract and connected-car signals to create a more consistent, proactive aftersales experience across the Dutch BMW & MINI network.
Aftersales & loyaltyConnected data & intelligence
Read the case study Published outcomes are specific to each engagement, not a forecast of future performance.
Working on a comparable challenge? Discuss your challenge
Our approach
Strategic enough to understand the problem.
Technical enough to solve it.
We combine deep dealership experience with software, integrations and ongoing support. Together, we define the outcome, connect the right capabilities and improve what happens in practice across the dealer network.
- 01
Understand
Map the challenge, stakeholders, existing systems and the outcome that matters.
- 02
Connect and implement
Configure the right capabilities, integrate with your existing CRM and dealer systems, and support rollout and dealer adoption across your network.
- 03
Improve
Review adoption and network performance, then refine journeys, communication and technology together.
Applied AI
Automotive expertise. AI embedded.
We apply AI throughout our approach to analysis, development and improvement, guided by automotive expertise and human judgement.
Example
Predictive buying-intent intelligence uses customer and vehicle signals to identify potential repurchase opportunities and inform follow-up.
- Customer and vehicle signals Service history, mileage, contracts, behaviour
- Predictive insight Likely repurchase opportunities, reviewed by people
- Relevant follow-up Timely, personal contact from your dealers
Enterprise foundation
Enterprise-ready security and privacy.
Connecting national CRM data with dealer systems requires a high level of trust. WEBSOLVE is certified to ISO/IEC 27001 for information security management and ISO/IEC 27701 for privacy information management, giving NSCs an independently assessed governance framework for handling customer and vehicle data across the retail network. GDPR requirements are embedded in our operations and product development.
- ISO/IEC 27001-certified information security management system
- ISO/IEC 27701-certified privacy information management system
- Independent Data Protection Officer oversight and enterprise documentation for security, privacy and data processing
From the blog
Recent thinking on dealer networks, leads and retention.
Dealer Network Performance
Less budget. Less busywork
With manufacturers cutting management functions, many NSCs are preparing their 2027 plans with less central capacity, while the dealer network still needs the same campaigns, launches and lead follow-up. This article argues that cost reduction then becomes an execution problem: head office can only shrink if the coordination work shrinks with it. It looks at how Ford Netherlands changed its lead follow-up instead of adding effort, why routine work should be standardised while the customer relationship stays local, and why efficiency is best measured by the recurring work that disappears.
Predictive Marketing
Radar: making possible buying signals visible to your sales team
Many repurchase opportunities are already visible inside a dealership’s existing customer data, but sales teams often miss them because the signals sit across DMS, CRM, service, mileage and contract records. This article explains how Radar helps identify customers who may be approaching a new purchase before they actively raise their hand. By monitoring signals such as lease maturity, mileage progression, repair patterns and service behavior, Radar helps teams prioritize high-potential customers, trigger relevant follow-up, and turn hidden lifecycle signals into measurable sales opportunities.
CRM Strategy
The reporting mirage: the hidden cost of disconnected tools across your dealer network
Disconnected tools across a dealer network can create a dangerous reporting mirage. Campaigns appear to run, leads appear to be followed up, and aftersales reminders appear to go out, but local workflows, definitions, and workarounds make results hard to compare. This article explains why the real cost of tool fragmentation is not just software waste, but uncertain decision-making. For CRM and Digital Transformation Leads, the challenge is to create shared execution logic across CRM, DMS, lead, campaign, and communication systems so dealer-level performance becomes visible, comparable, and actionable.
What would you like to improve across your network?
Tell us where sales, aftersales or customer journeys are falling short. We’ll explore the challenge together and identify a sensible next step.
Discuss your challenge30 minutes. A senior specialist. Your challenge first.