AI is everywhere right now. You can’t open your inbox or scroll LinkedIn without someone pitching “the future of sales.” But for dealers, the question isn’t whether AI is exciting. It’s: will this actually help me sell more cars and keep customers coming back?
Here’s the thing: it already is... at least for the ones doing it right.
We still see leads falling through the cracks because no one follows up fast enough. Service bays sitting half-empty. Loyalty campaigns that go to everyone and resonate with no one. It's not that the team isn’t working hard. The tools just don’t talk to each other.
That’s why the dealers getting results are ditching the hype and going for something simpler: automation that fits their existing workflow. Not the other way around.
Unlike the 95% of AI pilots that flame out (MIT: "The GenAI Divide, State of AI in Business 2025"), these systems work because they’re built around dealership logic: pulling data from your DMS, spotting buying signals like mileage jumps or contract renewals, and triggering messages that actually move people to book or buy.
And no, it doesn’t mean ripping out your DMS or retraining the whole BDC. This stuff plugs into your current tools, whatever you’re using. The team gets a playbook. You get visibility.
Is it perfect? No. But it’s working. And it’s light-years ahead of “set it and forget it” email drips or a chatbot that forgets what it said two seconds ago.
Want to see what it looks like in your setup? Not a pitch. Just a quick look under the hood.
