Q4 often brings budget scrutiny—and marketing is the first to feel the squeeze. But slashing campaigns indiscriminately can cost more in the long run. This post breaks down how smart trimming protects revenue, keeps leads warm, and preserves momentum into Q1. By focusing on high-margin service outreach, automated follow-ups, and data-generating campaigns, dealerships can reduce spend without losing ground. Learn how to stretch your remaining budget, avoid common traps, and defend key activities that support future sales.