In 2026, automotive sales teams face a major shift: customers expect the speed of automation and the reassurance of human connection. This article introduces the hybrid sales journey, where AI handles timing, accuracy, and scale, while people deliver trust, clarity, and emotional support. Dealerships and NSCs that design their journeys intentionally can improve conversion, strengthen relationships, and reduce operational friction. Week 1 lays the foundation for understanding which touchpoints should be automate-first, hybrid, or human-first, preparing readers for the tools, frameworks, and governance models coming in the next five weeks.
