Every January, dealerships face the same problem: empty workshops and quiet phones. The issue isn’t customer apathy; it’s outdated, one-size-fits-all winter campaigns. This article shows how forward-thinking NSCs and dealer groups are replacing bulk email blasts with automated, data-driven triggers that reach customers at the right time; based on vehicle condition, service history, and weather data. The result? Higher booking rates, smoother workshop planning, and stronger customer trust. Learn how turning campaigns into systems can transform your winter aftersales performance.
