label-logic

What does Label Logic do?

Label Logic is a smart extension of the Reach campaign tool.

It automatically generates ready-to-print address labels for targeted customer groups, using rules and filters defined by your dealership, NSC, or OEM.

Instead of exporting raw lists or relying on manual formatting, Label Logic gives you perfectly matched labels for personalized postal outreach — without the extra effort.

Why it matters?

  • 📦 Simplifies campaign execution
    Dealers can instantly print labels for segmented campaigns — saving time and eliminating errors in address handling.
  • 🎯 Boosts mail delivery accuracy
    With CRM/DMS-powered logic, NSCs ensure only valid, complete customer profiles are included — improving campaign effectiveness.
  • 📈 Enables scalable print campaigns
    OEMs and dealer groups can deploy physical mail at scale, while maintaining local personalization and compliance.

How it works

🔗 Define your campaign audience

Use Reach to segment customers by vehicle type, service date, contract status, or any DMS/CRM data field.

🚗 Set your logic rules

Select whether to group by dealership, brand, region, or campaign type.

🛠️ Generate address labels

Label Logic formats labels automatically — ready for printing on standard label sheets or export to print providers.

📬 Print and ship

Distribute your personalized mail without manual list management or spreadsheet work.

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Emil Frey

Seamless integration

Label Logic is fully integrated with Reach, part of the LoyaltyMax suite. It complements:

  • Reach: Use the same audience filters to generate both email/SMS and postal labels — no need to duplicate work.
  • LoyaltyMax Package: Empowers loyalty teams to run multi-channel campaigns, combining digital and physical outreach.

Perfect for NSCs and OEMs that want to support local dealers with centrally managed, locally adaptable campaigns.

Frequently Asked Questions

→ Seasonal promotions, service reminders, loyalty programs, and any campaign where physical mail is required.

→ Yes. The labels can be custom formatted to be aligned with your preferred label sheets and appearance.

→ Label Logic uses the exact same filters you configure in Reach, ensuring consistent targeting across channels.

→ Absolutely. You can group labels per dealer, region, or brand — ideal for NSCs and large dealer networks.

→ Yes. Label Logic is fully GDPR-compliant and operates under ISO 27001/27701 certifications.

Get started

Ready to convert more leads and retain more customers?
Let’s build your growth engine — together.

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