Marketing Automation with WhatsApp at Severs Breeman



Every type of message needs its own communication channel. While many messages can be sent via email, sometimes a more direct approach works a lot better. To achieve this, an SMS was always the way to go. But there’s one big downside to SMS: how to manage replies? Because what if the customer wants to start a conversation? Oh no. ?

For this, WEBSOLVE has the perfect solution. Our platform integrates seamlessly with third party WhatsApp providers like Saysimple - Customer Communications Platform. The automatic messages that we generate are sent via their platform and replies will be visible in that platform as well. The right message at the right time is the perfect conversation starter and following-up these messages is manageable and easy.

Recently our client Severs Breeman BMW & MINI, a dealership with 5 outlets, started using this integration. Anniek Hoekstra, marketing manager of Severs Breeman:

“With the integration between WEBSOLVE and SaySimple we can reach a new level of personalization in our contact with the customer. Our customers really appreciate this method of communication and the additional conversations that we have with them are very valuable in terms of customer satisfaction and loyalty to our dealership.”

#multichannel | #marketing | #whatsapp | #automotive 196